A review of evaluations of social marketing campaigns in occupational injury, disease or disability prevention

Institute for Work & Health
481 University Avenue, Suite 800
Toronto, Ontario

Dr. Cameron Mustard
Institute for Work & Health

More than 60% of Canadians believe workplace accidents and injuries are an inevitable part of life. Many provincial workers’ compensation agencies are focusing on the challenge of changing these public attitudes to embrace values that see preventable workplace death, injury, illness and disease as unacceptable. At present, typical levels of provincial expenditures on workplace social marketing campaigns are in the range of $100 per 100 workers. Refining the effectiveness and efficiency of these campaigns is an important program objective.

The primary objective of this review was to conduct a review of evaluations of social marketing campaigns in the fields of occupational injury prevention, occupational disease prevention or the prevention of disability. In pursuing this objective, our purpose was to identify those evaluations conducted to higher quality standards and to describe the most important results reported from these higher quality studies. A secondary objective was to examine the quality of economic evaluations conducted in this field and to complete, if feasible, an assessment of the cost-effectiveness of social marketing interventions in occupational injury, disease or disability prevention.

About presenter

Photo of Cameron Mustard

Dr. Cameron Mustard is the president and a senior scientist at the Institute for Work & Health. He is also a professor in the Dalla Lana School of Public Health at the University of Toronto.

Mustard completed his doctoral training in epidemiology, health policy and behavioural sciences at The Johns Hopkins University School of Hygiene and Public Health in 1990. Prior to joining the Institute in 1999, he was a member of the Manitoba Centre for Health Policy and Evaluation at the University of Manitoba.

About IWH Speaker Series

The IWH Speaker Series brings you the latest findings from work and health researchers from the Institute for Work & Health (IWH) and other Canadian and international academic institutions around the world. For those unable to attend in person or via live stream, most presentations in the IWH Speaker Series are audio-recorded and made available as slidecasts, typically within two weeks of the original presentation.