Occupational health and safety professionals persist in their efforts to eliminate, minimize and treat risk. Although much progress has been made over the last few decades, workplace incidents continue to occur. When it comes to industrial incidents, being proactive and concentrating on prevention are the keys to improved performance. In light of this, Atotech Canada Ltd. has decided to broaden its safety culture by emphasizing the reporting of near misses. This plenary talks about this effort and how it has raised awareness of industrial risks.